Arts & Culture (Entertainment)

THE THESIS

Africa's culture — Afrobeats, Nollywood, fashion, art, architecture — is among the fastest-growing cultural exports on Earth, and almost none of the money, the ownership, or the infrastructure lives on African soil. Streams are counted in Stockholm, masters are owned in Los Angeles, films are financed through London, and the continent that produces the sound of the planet captures a small fraction of its value. The AR harnesses African culture as what it already is: geopolitical soft power — and builds the pipes so the revenue finally flows home.

SEE ALSO

§25 Unity App & THE AFRO: Global Release & Marketing Blueprint · §47 Tourism & Hospitality · §52 Youth, Skills & Employment · §54 Media (Independent)